The global matrix structure supports the goal of the transnational strategy, but in practice it is often difficult to deliver because:
A. managers have to deal with two bosses who are often in conflict.
B. managers have to deal with the pressures of both global integration and local responsiveness.
C. the structure encourages fragmentation of multinational enterprises into fiefdoms.
D. the structure increases inefficient duplication in multiple countries.
Answer: A
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