When appraising an automobile mechanic, Felicidad based her appraisal on the individual’s performance doing routine maintenance and repairs on cars. It appears that Felicidad is basing her appraisal on ______.
A. traits
B. behaviors
C. results
D. incidents
B. behaviors
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The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes for the old-fashioned products they market. Concern about the ________ element of the marketing mix would make them eager to be featured in an upcoming edition of Taste of Home magazine.
A. price B. production C. place D. promotion E. product
Both the retail method and the gross profit method are useful in estimating the inventory cost
Indicate whether the statement is true or false
Viral marketing:
a. is the voluntary passing of messages to friends b. uses technology such as e-mail, mobile messaging, and Web 2.0 tools c. is a subset of buzz marketing d. involves marketers seeking out trendsetters in particular areas to "talk up" the product e. all of the above
In the United States, most employees, including most managers, are ________.
A. term employees B. at-will employees C. union members D. government employees