Customers seldom rely on the price-quality associations.
Answer the following statement true (T) or false (F)
False
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If you are writing a single-column document with lines of text that span the width of an 8.5 by 11-inch page, which typographic combination would probably result in an easily readable document?
A. 10-point type size and narrow (single spaced) leading B. 10-point type size and wide (double spaced) leading C. 12-point type size and narrow (single spaced) leading D. 14-point type size and wide (double spaced) leading
External investors generally require the entrepreneur to commit a large percentage of his or her personal assets.
Answer the following statement true (T) or false (F)
Lako Systems wants to train its salespeople to anticipate the questions that customers will ask as well as to better understand their needs. One good training method for this would be
A. role-playing. B. adventure-based learning. C. cross-training. D. coaching.
Which of the following terms is used to describe long-term assets that have no physical substance and provide rights, privileges and special opportunities to businesses?
A. Intangible assets B. Natural resources C. Tangible assets D. Property, plant and equipment