All of the following would be part of the launch of a new product except

A. finalizing the marketing mix variables.
B. making decisions regarding positioning the product.
C. determining the marketing budget for the first year of the product.
D. starting to make preliminary decisions about the target market.
E. determining the price for the product.


Answer: D

Business

You might also like to view...

One primary purpose of a classified balance sheet is to help users evaluate the liquidity of a company

a. True b. False Indicate whether the statement is true or false

Business

Which of the following statements about discontinuous change is not true?

a. It builds on known processes. b. It typically requires new skills and capabilities. c. It may need significant resources to implement. d. It can challenge the existing ways of operating.

Business

Quibble Company established a $300 petty cash fund by issuing a check to the custodian on February 1. On February 15, the petty cash fund was replenished and increased to $800 in total. The contents of the petty cash fund at the time of the February 15 replenishment were:Currency and coins?$12Petty cash receipts for:??  Transportation-in for inventory$39?  Delivery expense88?  Repairs to office equipment47?  Postage64?  Entertainment of customers53291Total?$303The company uses the perpetual inventory method. Prepare Quibble's general journal entry to record both the reimbursement and the increase of the petty fund on February 15.

What will be an ideal response?

Business

Hofstede's masculinity-femininity dimension is a measure of a culture's

A. inclination to be kind and caring or task-focused and linear. B. distribution of roles between the sexes. C. commitment to work (masculine) or family (feminine). D. tolerance of gender-based workplace rules.

Business