The Securities Act of 1933 deals mostly with primary markets
Indicate whether the statement is true or false.
Answer: TRUE
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Movie and restaurant reviewers, magazine editors, retail buyers and DJ's are considered ________ because they filter information
A) laggards B) gatekeepers C) early adopters D) innovators
In your text your authors discuss how research was conducted by the disposable diaper industry that demonstrated that disposable diapers were no more harmful on the environment than cloth diapers. The cloth diaper industry found just the opposite
The point of this example is: A) research studies are always objective and are conducted to provide the truth B) when evaluating research studies you should understand that some studies are conducted with a clear purpose in mind to "prove" some position or advance some special interest C) chambers of commerce have always been able to clear up discrepancies between research studies D) if you are really concerned about the environment, don't wear any type of diaper E) secondary data be discarded because those collecting it always have a hidden agenda
Which of the following statements is not true about recruiting and training a sales force?
A. The source of recruits used by a manager depends on the type of salesperson required. B. The more expensive steps of the selection process should occur near the end. C. The sales manager should analyze traits of the firm's successful and ineffective salespeople. D. Marketers agree on a generally accepted set of traits for being an effective salesperson. E. Companies that want to reduce sales force turnover are likely to have a strict recruiting process.
The amount of assets per dollar of equity capital is called the
A) asset ratio. B) equity ratio. C) equity multiplier. D) asset multiplier. E) return on equity.