Ecstasy Inc. is a Canada-based food and beverage company. The company has decided to market and sell its products in all European countries under the same brand name. In this scenario, Ecstasy Inc. has decided to use the _____
a. complimentary branding strategy
b. co-branding strategy
c. one-brand-name strategy
d. individual branding strategy
ANSWER: c
Ecstasy Inc. has decided to use the one-brand-name strategy as it has decided to market its products in all European countries under the same brand name. This strategy is useful when a company markets mainly one product and the brand name does not have negative connotations in any local market.
You might also like to view...
The_____ is charged with enforcing regulations against selling and distributing adulterated, misbranded, or hazardous food
a. Association for Prohibition of Adulteration b. Consumer Product Protection Commission c. Consumables Protection Bureau d. Food and Drug Administration
Define business ethics and give some examples of the types of situations in which ethical issues might arise in a business setting
The marketing concept holds that delivering unmatched value to customers is the only effective way to achieve long-term profitability.
Answer the following statement true (T) or false (F)
Effective managers must possess technical skills, human skills, and conceptual skills in varying degrees. After defining each term, justify your assessment of which of the three skills you deem to be most important to a successful manager.
What will be an ideal response?