A unique disadvantage for independent retailers is a lack of _____
a. competitive advantages
b. independence
c. control over strategy
d. management succession
d
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Based on the passage, Selman & Saks entered the French market to gain which of the following benefits of global trade?
A) access to new consumer markets B) access to less expensive labor C) access to less expensive materials D) access to foreign investment incentives E) the ability to offset domestic economic cycles
A TV commercial aimed at persuading viewers to use seatbelts while riding in a car is an example of ________
A) people marketing B) value marketing C) services marketing D) idea marketing E) relationship marketing
Which of the following is not one of the three objectives of a quality program?
a. Product quality should be consistent to always meet the purchaser's need(s). b. A quality program should give management confidence that the quality is and will be at a constant level. c. A quality program should give customers confidence that the intended quality will be achieved in products. d. Product quality should always vary because customers change their wants and needs over time.
If ending inventory for the year is understated, net income for the year is overstated
Indicate whether the statement is true or false