The consistency culture has an external focus and a consistency orientation for a dynamic environment.
Answer the following statement true (T) or false (F)
False
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The Mattress Firm sells mattresses, pillows, sound machines, and other items that enhance sleep. The store is popular because many people do not enjoy a full night's sleep, and the Mattress Firm offers products that promise comfortable sleep. Therefore, the Mattress Firm is using ________ as the scheme for defining its target segment.
A. benefit segmentation B. demographic segmentation C. geodemographic segmentation D. lifestyle segmentation E. geographic segmentation
Return on equity can be assessed by looking at a company's ________
a. financial leverage b. collection effectiveness c. solvency d. earnings per share
Which of the following is an example of an open-source desktop operating system?
A. Microsoft Windows B. IIS C. Apache D. MySQL E. Ubuntu
Sasha, in developing her pitch deck, went into detail about the market she would serve and the demographics. She ______.
a. articulated the purpose of the venture b. identified those served by the idea c. identified the resources required d. described the team