A/an ______________ identifies what learners do not yet know or the important skills they cannot perform

a. needs analyst
b. task analyst
c. assessment specialist
d. Presenter


a

Communication & Mass Media

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When a speaker refers to a common experience in order to create identification with the audience,

which goal of a speech introduction is being served? A) gaining attention B) creating a favorable response toward the topic C) creating a favorable response toward the speaker D) clarifying the purpose of thesis E) previewing the development of the topic

Communication & Mass Media

It is easy to avoid biased language

Indicate whether the statement is true or false.

Communication & Mass Media

Popular Mexican American music in Los Angeles illustrates:

A. the ways in which marginalized cultural groups are able to express themselves in innovative, alternative ways. B. the subtleties of cultural imperialism. C. the ways in which cultural industries manipulate various media. D. the ways in which folk culture becomes popular culture.

Communication & Mass Media

During the 1960s, there were numerous issues to be addressed and companies adjusted their policies to generate public support and awareness. Which skill set of a public relations manager helped mitigate this situation, and how?

a) Issues management; this can help to earn public goodwill and understanding b) Audience analysis; this can improve community relations and product publicity c) Strategic planning; this can ensure that public relations is a contributor to the bottom line d) Reputation management; this can increase credibility and trust in the minds of the public

Communication & Mass Media