A living system can sustain absolute equilibrium

a. True
b. False
Indicate whether the statement is true or false


False

Communication & Mass Media

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The biggest disadvantage of using the projective technique in advertising research is

a) Cost b) Difficulty in data analysis c) Sampling d) Artificial environment

Communication & Mass Media

Convincing an audience that good things will happen if they follow your advice or bad things will occur if they do not are examples of

A) logos. B) cognitive dissonance. C) motivation. D) manipulation.

Communication & Mass Media

The Recording Industry Association of America is e-mailing individuals to inform them of

A) new musical releases. B) where people can buy music online. C) their personal liability for violating federal copyright laws. D) the correct and legal way to copy online music.

Communication & Mass Media

Which part of a PR plan would take into account elements such as mileage, postage, and staffing?

a. Budget b. Tactic c. Evaluation d. Strategy

Communication & Mass Media