Answer the following statement(s) true (T) or false (F)
Social entrepreneurship is rarely a vehicle for sustainable development.
ANSWER: False
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___________is a price tactic that tries to get consumers into a store through false or misleading price advertising and then uses high-pressure selling to persuade consumers to buy more expensive merchandise.
A. Bait pricing B. Price bundling C. Odd-even pricing D. Leader pricing
Ellen came across an ad for a new restaurant which promised authentic French cuisine. When she ate there, however, she was disappointed to find that the food was mediocre and not very authentic
Which of the following gaps of service performance does this demonstrate? A) gap between service-quality specifications and service delivery B) gap between perceived service and expected service C) gap between service delivery and external communications D) gap between consumer expectation and management perception E) gap between management perception and service-quality specification
Uptown-Clean Crew is a company that provides house-cleaning services in major urban and suburban areas. Marketers at Uptown-Clean Crew developed a short, humorous video promoting the company's services and posted it online
Soon the video was a rage as customers who saw the video found it hilarious and they passed it on to their friends and colleagues calling it the "Uptown comedy." Which form of marketing is illustrated from this scenario? A) telemarketing B) viral marketing C) integrated marketing D) multichannel marketing E) kiosk marketing
The ________ directs managers to maximize profit and shareholder wealth and recognizes only legal limitations on the pursuit of profit.
A. sustainability theory of corporate social responsibility (CSR) B. stakeholder theory of corporate social responsibility (CSR) C. economic model of corporate social responsibility (CSR) D. integrative model of corporate social responsibility (CSR)