According to DAGMAR, the basic function of advertising is to
A. communicate.
B. increase market share.
C. create sales.
D. eliminate competition.
E. change consumer behavior.
Answer: A
Business
You might also like to view...
Civil law is based on local customs, traditions, and precedents
Indicate whether the statement is true or false
Business
On which of the following levels does needs assessment not take place?
a. Organizational b. Individual c. Team d. Task
Business
A sentence reads "My father-in-laws boss was a pleasant man." In this sentence, "father-inlaws" is the possessive form of the word "father-in-law."
Indicate whether the statement is true or false
Business
What criteria does a nonunion employee committee or representation plan need to meet to be considered legal under the NLRA?
What will be an ideal response?
Business