East Asian communication is typically more ________ than North American norms

a. direct
b. indirect
c. outcome-oriented
d. universalistic


B

Communication & Mass Media

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For other nations, importing U.S.-made media products ______.

A. costs about the same as producing their own B. is less expensive than producing their own C. has no impact on the production of media in their own countries D. is more expensive than producing their own

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Features and benefits must be tied together in the customers mind. 2. Ethnographic research can be used to elicit the inner feelings of the customer. 3. Account planning is really all about solving the client’s problem. 4. Research always replaces insight when it comes to interpreting research findings. 5. The consumer profile essentially answers the classic five W questions of journalism.

Communication & Mass Media

Discuss the three forms of family rituals that were discussed in the text. Provide an example of each from your own family. Describe a family story which resulted from a family ritual.

What will be an ideal response?

Communication & Mass Media

If you find a topic that is interesting to you, you can usually be sure that your audience will find it interesting too.

Answer the following statement true (T) or false (F)

Communication & Mass Media