What are some examples of global marketing where corporations have undertaken Corporate Social Responsibility (CSR)?

Question

What will be an ideal response?

Answer 1

There are several corporations who have made special effort towards CSR. Some of the examples include: (a) Starbucks founder and CEO Howard Schultz's enlightened human resources policies have played a key part in the company's success. Partners, as the company's employees are known, who work 20 hours or more per week are offered health benefits; partners can also take advantage of an employee stock option plan known as Bean Stock; (b) IKEA's primary carpet supplier in India monitors subcontractors to ensure that they do not employ children. IKEA also helps lower-caste Indian women reduce their indebtedness to moneylenders. In an effort to create a more child-friendly environment in Indian villages, IKEA sponsors "bridge schools" to increase literacy so young people–including girls and untouchables–can enroll in regular schools; (c) The Avon company's Breast Cancer Awareness Crusade has raised hundreds of millions of dollars for cancer research. The money is used to fund research in 50 countries; and (d) Subaru's assembly plant in Indiana is the first "zero landfill" autoplant in the United States. More than 99 percent of the packaging taken in by the plant is recycled. Subaru also partners with key organizations such as the Leave No Trace Center for Outdoor Ethics and United By Blue, the ocean-friendly apparel brand. These are some of the examples of CSR, however, many other corporations are undertaking other helpful programs.