According to Edward Bernays, what is the third function of public relations, besides informing and integrating?
What will be an ideal response?
Persuading.
Communication & Mass Media
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________ may "spice up" your speech
A) A visual aid B) Comparisons C) Testimonies D) Statistics
Communication & Mass Media
A PR practitioner who adheres to agent-based ethics will base ethical decisions on which of the following?
a. potential outcomes b. established rules c. universal laws d. compassion
Communication & Mass Media
Discuss four precautions to report or story preparation.
What will be an ideal response?
Communication & Mass Media
One way to test the validity of supporting material is to ask, "Is the information interesting?"
Indicate whether the statement is true or false
Communication & Mass Media