Licensing as a market entry mode has several disadvantages and opportunity costs, which does not include:
A) limited market control.
B) agreement may have short life.
C) leveraging and exploiting by licensee.
D) similar product or technology development by licensee.
E) adaptations by licensee to fit local tastes.
E
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Very few of the largest firms have their own marketing research departments but they usually have at least one person responsible for conducting marketing research
Indicate whether the statement is true or false
Which of the following amounts of a flexible budget remains constant, within the specified relevant range, when the sales volume changes?
A) total contribution margin B) total fixed costs C) total variable costs D) total sales revenue
General Motors raises money by selling a new issue of common stock. This transaction occurs in
A) the futures market. B) the capital market. C) the money market. D) the secondary market.
Gator Corp. (Scenario)Gator Corp. has recently been accused of corporate espionage by a competitor, Alli Inc. Gator Corporation's CEO responded to this allegation by stating that the firm's actions were merely part of its competitor intelligence efforts. Alli Inc.'s CEO, however, believes otherwise.Which of the following statements, if true, would most weaken Gator Corp.'s argument?
A. Gator Corp. has been found guilty of violating intellectual property laws in the past. B. Gator Corp. has access to information belonging to Alli Inc., which is outside the public domain. C. Media reports suggest that Gator Corp. is in the process of developing a product comparable to Alli Inc.'s most popular offering. D. Alli Inc., has made similar allegations against other competitors in the past.