How can firms that use new direct marketing technologies avoid backlash from consumers who view such marketing as an invasion of privacy?
What will be an ideal response?
Marketers should always target their direct marketing offers carefully and bring real value to customers through direct marketing. Firms can opt for database marketing so that consumers receive offers that closely match their interests. Using sophisticated computer technologies, direct marketers can mine these databases to "microtarget" their selling efforts. Most marketers have become highly skilled at collecting and analyzing detailed consumer information.
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What two basic dimensions determine if a shopper will react positively or negatively to a consumption environment?
What factors can affect a consumer's moods in the shopping environment that are a) under the control of the marketer and b) not under the control of the marketer?
Served market share ________
A) expresses the company's sales as a percentage of total market sales B) is sales as a percentage of the total sales to the market C) is market share in relationship to the largest competitor D) is always smaller than overall market share E) measures the relative contribution of different factors to a gap in sales performance
Answer the following statements true (T) or false (F)
1) When a company is evaluating an investment proposal with high risk, a low discount rate should be used. 2) When the internal rate of return is the same as the required rate of return, the net present value of an investment will be positive. 3) The internal rate of return (IRR) is the rate of return, based on discounted cash flows, of a capital investment. 4) If an investment's internal rate of return is higher than the required rate of return, the company should reject the investment. 5) The discounted cash flow methods of evaluating capital investments are superior because they consider both the time value of money and the profitability of the investment.
The balance in the office supplies account on June 1 was $6,300, supplies purchased during June were $3,100, and the supplies on hand at June 30 were $2,500. The amount to be used for the appropriate adjusting entry is
A) $3,700 B) $11,900 C) $5,700 D) $6,900