Christina wanted to find out how her planned persuasive speech advocating an increase in student fees would affect her audience. She briefly discussed her ideas with a few friends to hear their feelings about the topic. Which method of audience analysis was Christina using?

A. formal
B. informal
C. survey
D. focus group


Answer: B

Communication & Mass Media

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Generally, before using or quoting from copyrighted written or recorded work, a PR person should:

a. use the copyright symbol and attribute the material to its owner. b. draw up a written statement that acknowledges the work is copyrighted. c. ask permission from its owner to use it. d. have an internal staff member redo or reword the work slightly so it's not exactly the same.

Communication & Mass Media

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True False

Communication & Mass Media