One speaking competency is to successfully adapt the presentation to the audience.

a. true
b. false


Answer: a. true

Communication & Mass Media

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Apple’s HyperCard software popularized _______________

a. Silicon wafers b. “linking” and “mouse clicking” c. videotext d. the programming language BASIC

Communication & Mass Media

When modest, understated, paused, or silent language is used, the ___________ style is being incorporated

a. humble b. understated c. simple d. indirect

Communication & Mass Media

Assess the role of emotion, or pathos, in persuasion and the role of frames in producing emotion When Mitchell assumes his audience cares about the well-being of children and encourages them to join a volunteer program to become a child's mentor, he's appealing to the audience's sense of __________.

A. sympathy B. nobility C. ethos D. fear

Communication & Mass Media

John looks down on overweight people for he believes they are lazy and unmotivated. He believes they should be more like him who exercises everyday and maintains a healthy diet. Which of the following narratives is John deploying?

a. "morally better" narrative b. "their turf" narrative c. "personally afflicted" narrative d. "system abuse" narrative

Communication & Mass Media