Typical strategic goals involve
A. estimating advertising expenditures.
B. increasing market share.
C. complying with civil rights laws.
D. updating the equipment used.
E. utilizing human resources.
Answer: B
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Which of the following is not a factor that affects the level of resistance to change?
A. the gender of the change agent B. employee characteristics and perceptions of change C. the change agent's leadership style D. change agent-employee relationship E. the change agent's ability to empathize with the employee's perspective
Offensive strategic market plans are strategies that ________
A) have a 1-year time horizon B) are ineffective at growing sales revenue C) reduce the long-run share position D) limit short-run profit performance E) result in short-term profits without any additional investment
Chumley’s specialty wool sock business offers a generous credit policy to its customers and is hesitant to rush them to pay. Lately, he has experienced cash shortages even though sales are steady and costs are stable. Which of the following would you recommend he examine first?
a. His bank’s lock box policy b. His company’s economic order quantity c. Pledged accounts receivable d. The average collection period
The major product line decision involves product ________, the number of items in the product line
A) features B) line depth C) line conformance D) line length E) packaging