The cognitive principle of coherence suggests that you should use visual contrast to guide audience attention to key elements and the connections between them
Indicate whether the statement is true or false
False
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Illustrators are the kinds of nonverbal gestures that ______.
a. signal a feeling not expressed in words to clarify meaning b. are emblematic c. signal something said in words to help visualize meaning d. are more ambiguous
Which of the following is TRUE about the elaboration likelihood model (ELM)?
a. It is not audience-centered. b. It is one of the original frameworks for understanding persuasion. c. It can be especially valuable in helping you understand how you have been persuaded. d. It was developed by Alan Monroe.
_____ is when group members accept information and ideas without subjecting them to critical analysis.
a. Brainstorming b. Norming c. Groupthink d. Groupstop
When the American Red Cross representative made her plea to the nation following the devastating floods, she said, "We need your hearts, help, and heroes." What linguistic device did she use?
A. antithesis B. alliteration C. repetition D. parallelism