The cognitive principle of coherence suggests that you should use visual contrast to guide audience attention to key elements and the connections between them

Indicate whether the statement is true or false


False

Communication & Mass Media

You might also like to view...

When the American Red Cross representative made her plea to the nation following the devastating floods, she said, "We need your hearts, help, and heroes." What linguistic device did she use?

A. antithesis B. alliteration C. repetition D. parallelism

Communication & Mass Media

Illustrators are the kinds of nonverbal gestures that ______.

a. signal a feeling not expressed in words to clarify meaning b. are emblematic c. signal something said in words to help visualize meaning d. are more ambiguous

Communication & Mass Media

Which of the following is TRUE about the elaboration likelihood model (ELM)?

a. It is not audience-centered. b. It is one of the original frameworks for understanding persuasion. c. It can be especially valuable in helping you understand how you have been persuaded. d. It was developed by Alan Monroe.

Communication & Mass Media

_____ is when group members accept information and ideas without subjecting them to critical analysis.

a. Brainstorming b. Norming c. Groupthink d. Groupstop

Communication & Mass Media