According to the text, all of the following can be included in presentation aids except
a. graphs.
b. hand gestures.
c. audio clips.
d. posters.
b
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The leading advertiser, spending about $5.2 billion annually for mass media ads, is
A) General Motors. B) Verizon. C) Procter & Gamble. D) Ford.
Consider using the Decreasing Options Technique (DOT) when
a) the group is small, with no more than seven members. b) members cannot generate many ideas or solutions. c) the group wants to hear from expert and influential members. d) the group wants to ensure equal opportunities for input by all members. e) the group has plenty of time to discuss multiple or controversial ideas.
Imagine that you are preparing a classroom persuasive speech in favor of forgiving student loans for anyone who spends two years in the Peace Corps. Write an essay in which you formulate an audience-analysis questionnaire for your class and explain how you would use the results of each question in writing your speech.
What will be an ideal response?
The ________ concept is based on the realities that there is no completely free (libertarian) media system on Earth; and that even in the most commercially driven systems, there exists not only the expectation of public service and responsibility, but also significant communication-related activities of government to ensure that media professionals meet those responsibilities.
A. revolutionary B. development C. Western D. authoritarian