All the interest income on U.S. Treasury bills is recorded at maturity
Indicate whether the statement is true or false
F
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Which of the following is an example of the "curse of knowledge"?
A. A writer with a large vocabulary writers a novel using many words that the average reader cannot understand. B. A plumber brings every tool he owns to a job, just to make sure he has everything he could possibly need to do the job in one visit. C. An experienced programmer points out a sequence of code that is likely to cause problems when the program is run. D. A developer of iPhone apps develops several apps that nobody wants. E. An experienced physician leaves private practice and becomes an X-ray technician.
Scenario 16.2 Use the following to answer the questions. The State Farm Group includes several companies. Probably the most well-known company in the group is the State Farm Insurance company, the largest auto and home insurer in the United States. State Farm Insurance provides protection for approximately 78 million policies on auto, fire, life, and health services. It is also a leading insurer of homes and autos in Canada. Another company in the State Farm group is the State Farm Bank, which was opened in 2000, beginning State Farm's entry into the financial services field. However, the State Farm Bank is not a traditional bank, in that it has no branch offices and its services are provided through State Farm agents, a call center, the mail, and on the Internet. It currently serves
over 1.9 million bank accounts. Refer to Scenario 16.2. If State Farm were to decide that its previous method of appropriating the advertising budget was ineffective, it could decide to allocate 2% of its total annual sales to advertising. However, one problem with this method is that A. it makes the bookkeeping too difficult. B. it is tied too closely to sales forecasts. C. a sales decline leads to an increase in the advertising appropriation. D. a drop in sales would cause a drop in the advertising budget. E. competitors may have different advertising objectives.
A(n) _____ links the new-product development process with the objectives of the marketing department, business unit, and corporation.
A. product-review committee B. concept test C. episodic innovation D. new-product strategy E. product strategy bridge
The three basic functions a channel intermediary provides are transactional, logistical, and facilitating functions.
Answer the following statement true (T) or false (F)