Compare innovation through development of new-to-the-world products with the use of incremental innovation

What will be an ideal response?


New-to-the-world products create an entirely new market, whereas incremental innovation involves minor improvements or revisions of existing products. Most new-product activity is devoted to incremental innovation. Truly innovative and new-to-the-world products incur the greatest cost and risk. Although radical innovations can hurt the company's bottom line in the short run, if they succeed, they can create a greater sustainable competitive advantage than ordinary products and produce significant financial rewards as a result.

Business

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A) use text-messaging jargon and emoticons to show that you're tech-savvy. B) remember that most employers won't bother to read it. C) use it as a free-form way to convey your career aspirations. D) treat it with same care that you took with your résumé. E) outline the job, benefits and salary range you are seeking.

Business

Sheila Dunn is the author of a children's book. A retail bookstore chain has agreed to advertise Sheila's book aggressively with lots of countertop literature racks, posters, banners, and life-size images of the characters from her book. All of these are examples of:

A. point-of-purchase displays. B. shelf facing. C. retailer premiums. D. trade sales promotion. E. shelf positioning.

Business

A(n) ________ structure employs an algorithm that converts the primary key of a record directly into a storage address

a. hashing b. indexed c. pointer d. sequential

Business

Sarbanes-Oxley requires companies to maintain strong and effective internal controls and thus prevent fraud and misleading financial statements

Indicate whether the statement is true or false

Business