In the context of brand name development, which of the following is true about an invented name?

A) It is built from root words and morphemes.
B) It aims to evoke a positive attribute or a feeling.
C) It is associated with an experience.
D) It is based on the names of company founders.
E) It strives to build an association between the brand name and the core function of the brand.


A

Business

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The materials quantity variance, in a standard cost system, is the:

a. Difference between the actual and standard quantities. b. Difference between the actual and standard quantities multiplied by the actual unit price. c. Difference between the actual quantity used and the actual quantity purchased multiplied by the standard unit price. d. Difference between the actual and standard quantities multiplied by the standard unit price.

Business

Which of the following is FALSE concerning the use of pictograms?

a. Use a pictogram when you wish to convey bar chart information in a more literal, visual manner. b. Double the height and width of a picture to show a 100 percent increase. c. Choose an image that is related to the subject being discussed. d. All of the above are true.

Business

During or near peaks of business activity, yield curves generally are either flat or downward sloping.

Answer the following statement true (T) or false (F)

Business

Planning, implementation, and control are basic jobs of all managers. 

Answer the following statement true (T) or false (F)

Business