Marketing return on sales equals ________
A) profits/sales revenues x 100%
B) gross margin/sales revenues x 100%
C) net marketing contribution/sales x 100%
D) net marketing contribution/marketing sales & expenses x 100%
E) sales revenues x % gross margin
C
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Indicate whether this statement is true or false.
Suppose you borrowed $12,000 at a rate of 9.0% and must repay it in 4 equal installments at the end of each of the next 4 years. How large would your payments be?
A. $3,704.02 B. $3,889.23 C. $4,083.69 D. $4,287.87 E. $4,502.26
Zippy had cash inflows from operations of $82,500; cash outflows from investing activities of $67,000; and cash inflows from financing of $45,000. The net change in cash was:
A. $194,500 increase. B. $194,500 decrease. C. $60,500 increase. D. $60,500 decrease. E. $29,500 decrease.
A well-thought-out plan for establishing, building, and maintaining quality relationships is a:
A) relationship strategy B) customer strategy C) product strategy D) presentation strategy E) personal selling philosophy