The organizational rule of ________ states that people who are the most knowledgeable should emerge as key resources to reduce equivocality.

A. personnel
B. staffing
C. effort
D. success


Answer: A

Communication & Mass Media

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Intuitive decision making depends on the decision making is a perfectly rational process of information search and decision choice.  

Answer the following statement true (T) or false (F)

Communication & Mass Media

Which of the following is not essential to calculating a level of certainty when projecting results from a sample to a wider population?

a. inferential statistics b. random sampling c. the assumption of a normal distribution of data d. nonprobability sampling

Communication & Mass Media

A finished speech should be structured such that _______

A) 50% is devoted to the body of the speech; 50% to the introduction and conclusion B) 80% is devoted to the body of the speech; 20% to the introduction and conclusion C) 90% is devoted to the body of the speech; 10% to the introduction and conclusion D) 75% is devoted to the body of the speech; 25% to the introduction and conclusion

Communication & Mass Media

Which station department is most likely to use the following measurements as part of their daily tasks: gross impressions, CPM, and gross rating points?

a. programming b. sales c. promotions d. traffic e. accounting

Communication & Mass Media