Are single-sentence paragraphs acceptable?
a. Yes b. No
a
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______ defines the overall emotional feeling, or temperature, of the relationship.
a. Relational distance b. Relational dialectic c. Relational culture d. Relational climate
Which of the following is not a component of attitudes?
A. cognitive B. affective C. relational D. behavioral
Real Goods Inc. is a large conglomerate. The company's beverages strategic business unit (SBU) has been recognized as a cash cow, and its tobacco SBU has been categorized as a dog. Which of the following can be inferred from this scenario?
A. While the market share of the company in the beverages industry will be high, the market share in the tobacco industry will be low. B. The tobacco SBU should follow a backward integration strategy, and the beverages SBU should pursue a forward integration strategy. C. While the tobacco SBU operates in a low-growth market, the beverages SBU operates in a high-growth market. D. The management of the company should use the cash inflow from the beverages SBU and invest it in the tobacco SBU.
Marketing research firms
A. can gather only subjective information. B. typically do not provide quantitative market research services. C. seldom conduct qualitative research for ad agencies. D. are one of the most widely used types of collateral service organizations. E. are not typically used by ad agencies.