Ralph Davis owned a frozen yogurt shop that was quite successful because it was the only shop within a three-mile radius of three high schools. The high school students and their families were his customer base. Ralph sold the yogurt shop to Denise Cole. Their agreement provided that Ralph would not start another yogurt shop within a five-mile radius of Denise's shop.? ?What would happen if a
court found that the five-mile radius was too geographically broad?
A) ?The covenant not to compete is void.
B) ?The contract for the sale of the shop is void.
C) ?Ralph can start a shop anywhere he wants because of the problem with the too-broad clause.
D) ?The court can enforce the clause for a smaller geographic area.
D
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Female investors make trades much less often than men because they
A. take longer to make decisions because of their busy lives. B. do more research, and they tend to base their investment decisions on considerations other than just numbers. C. rely strictly on intuition. D. are overcoming problems with the glass ceiling. E. endeavor to involve their family in decisions and it takes longer to get agreement.
Prahalad and Hammond have identified several assumptions and misconceptions about the "bottom of the pyramid" (BOP) that need to be corrected. All of the following mistaken assumptions are correct except:
A) The poor are too concerned with fulfilling basic needs to "waste" money on nonessential goods. B) The goods sold in developing markets are so expensive that there is no room for a new market entrant to make a profit. C) The poor have no money. D) People in BOP markets cannot use advanced technology. E) Global companies that target BOP markets will be criticized for exploiting the poor.
The Main Game, a retail store, appeals to people who enjoy role-playing games. The store carries games, books, and has a play area where fans can meet and play against one another. The store mainly targets people who enjoy adventure and games. Therefore, the store is using ________ as the scheme for classifying its target market.
A. demographic segmentation B. geodemographic segmentation C. benefit segmentation D. lifestyle segmentation E. geographic segmentation
What are the pros and cons of electronic postings?
What will be an ideal response?