Words have both connotative and denotative meanings

Indicate whether the statement is true or false


TRUE

Communication & Mass Media

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Demographics are defined as

a. arguments the publisher can use to demolish the messages b. descriptive characteristics about the people you are targeting c. attitudes, values, and beliefs held by the people you are targeting d. the hobbies, activity participation, and voter preference of people you target

Communication & Mass Media

The primarily White settlers who founded the United States believed that human nature is essentially good.

a. true b. false

Communication & Mass Media

“It will take too long.” “It’s too complicated.” “It won’t work.” “It’s a crazy idea.” These comments heard in a brainstorming group are examples of

a. flame baiters. b. freewheelers. c. interventions. d. idea killers.

Communication & Mass Media

What is the First Amendment defense against a private facts lawsuit?

What will be an ideal response?

Communication & Mass Media