Mattel wanted to determine if a new toy would appeal to preschoolers, so it put six 4-year-olds in a room with several toys and waited to see which ones they played with. What form of research is this?
A. observation
B. experiment
C. neuromarketing
D. panel
E. focus group
Answer: A
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Which of the following statements about using dramatics as part of a sales presentation is most likely true?
A. Television commercials are a source of ideas for dramatizations. B. A theatrical movie showing the history of the company is an example of dramatization. C. A salesperson's own uncertainty about the use of dramatics increases the positive impact on the prospect. D. Using dramatic demonstrations fails to set a salesperson apart from the majority of other salespeople. E. Dramatics should be incorporated into all sales presentations due to their success rate.
Weston, Inc., produces widgets. To manufacture a new type of widget, it took 12 iterations before the process reached a steady state of 8 hours. If Weston has a 77% learning rate, use the logarithmic approach to calculate the time it took to manufacture the first widget.
a. 20.42 hours b. 21.62 hours c. 19.36 hours d. 18.10 hours
How does a contract differ from a mere social agreement?
One component of the external environment marketing managers must understand and react to is the economic environment. Briefly describe the four economic areas of greatest concern to U.S. marketers and the marketing implications of trends in these four areas.
What will be an ideal response?