The logic behind personalized content, customized for individuals, is similar to that of narrowcasting?

a. True
b. False


ANSWER:
True

Communication & Mass Media

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What is a disadvantage of magazines for advertising?

A) ads must be placed up to three months in advance B) long magazine shelf life C) high pass-along circulation D) narrowly defined audiences

Communication & Mass Media

Our ability to effectively and appropriately communicate is known as communication

__________. a. illustrators b. effectiveness c. competence d. savvy e. excellence

Communication & Mass Media

"The three most distinctive traits of Chow Chows are their black tongues, their thick coats, and their manes" is an example of a well-worded central idea for a speech.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Ethical principles are often culture-bound, and intercultural conflicts arise from varying notions of what constitutes ethical behavior.

Answer the following statement true (T) or false (F)

Communication & Mass Media