The project manager must determine the purpose of the presentation. Is it to inform or to persuade?
a. True
b. False
Indicate whether the statement is true or false
True
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Answer the following statements true (T) or false (F)
1. Pleasant Resort, a successful 100-year-old hotel and resort, entered into a co-marketing arrangement with A-Plus Hotels, a five-star hotel chain. Both companies benefit from the new relationship. Pleasant is now able to market its facility and services through A-Plus's marketing team, and A-Plus Hotels now offers access to an upscale resort that it can recommend to its customers who are looking for a resort experience. A-Plus Hotels and Pleasant Resort can be considered strategic allies. 2. The general environment, or macroenvironment, includes six forces: economic, technological, sociocultural, demographic, political-legal, and international. 3. When the Kiddie Village Daycare Center looks at the recent increase in the number of working mothers in its neighborhood to determine how many employees to hire, its managers are studying demographic forces. 4. Paul, the vice president of marketing in an international sales organization, is considering opening an office in a new country. He is looking at the current economic, political, legal, and technological global forces in that country that can affect the success of his company's expansion into the new area. These forces that Paul is studying are international forces. 5. Just before introduction of a new revolutionary laptop, the Top205 by Top Computers, Greg, the CEO of Top, was informed that a problem with a part inside the Top205 may cause reliability issues. Greg knows that correcting the problem will delay the introduction of the product, and be expensive due to possible order cancelations and added advertising costs. But he also knows that allowing the new flawed computer into the market will affect Top Computers' reputation. Greg's decision whether to delay the introduction of the Top205 or proceed as planned is an example of an ethical dilemma.
A store using an everyday low-pricing (EDLP) strategy does which of the following?
A) relies on its pricing strategy to create its competitive advantage and engages in a price war if necessary to maintain the advantage B) has weekly sales C) sets prices between the list price the manufacturer suggests and the deeply discounted price stores that compete on price alone offer D) positions itself as an anchor store in a shopping center E) eliminates customer service in order to maintain low prices
Select cost information for Seacrest Enterprises is as follows: 1,000 units of output 5,000 units of output TotalCost/Unit TotalCost/UnitDirect materials$5,000$5.00 $25,000$5.00Utilities expense$1,000$1.00 $3,750$0.75Rent expense$4,000$4.00 $4,000$0.80Based on this information:
A. Utilities expense is a mixed cost and rent expense is a fixed cost. B. Utilities expense is a mixed cost and rent expense is a variable cost. C. Direct materials is a fixed cost and utilities expense is a mixed cost. D. Both direct materials and utilities expense are mixed costs. E. Both direct materials and rent expense are variable costs.
Good speakers are born with an innate ability to give informative and persuasive presentations to audiences of all sizes
Indicate whether the statement is true or false