Studies of service guarantees indicate their existence has no impact on employee morale.
Answer the following statement true (T) or false (F)
False
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In the context of behavioral segmentation, who among the following is a potential user?
A) Anita, who recently had a baby B) Peter, who recently changed his job C) Mary, who enrolled as a graduate student in a university last year D) Gina, who opened a dental clinic in Orange County E) Raj, who is planning a trip to Hawaii with friends
Bose offers $50 cash back to customers who purchase a new speaker and send in a proof of purchase. This is an example of a ________
A) rebate B) POP promotion C) price pack D) premium E) sample
CASE 3.2, American Express Co v. Italian Colors Restaurant (2013) before the U.S. Supreme Court, involved a question of whether __________ under the __________ Act
a. plaintiffs waived class arbitration, Federal Mediation b. mandatory arbitration, Federal Arbitration c. employee arbitration, State Arbitration d. civil rights discrimination, National Right to Work
Which of the following statements is (are) true about a longevity annuity (longevity insurance)?
I. If the annuitant dies during the deferral period, the purchase price of the annuity is forfeited. II. Longevity insurance is an example of an immediate annuity. A) I only B) II only C) both I and II D) neither I nor II