How can social media content be used as a source of competitor information? What is the main problem with
this source?
What will be an ideal response?
Weblogs (blogs) and other social networking tools (like Twitter streams) are used by many companies to share their
opinions on the market. Competitors' social media can give insight into their support issues and often hint at future
service and product releases. Just like with any other nonverified source of information (professional journalists
typically insist on multiple sources to verify their sources; bloggers do not), execute due diligence and check the
source before using
the information. Many blogs are reputable, but many others are not.
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Fill in the blank(s) with the appropriate word(s).