Which measures physiological reactions to advertisements and marketing messages?
A) recall tests
B) advertising tracking research
C) biometric measures
D) test marketing
C
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In a short essay, list and discuss at least two specific sampling issues that are unethical in marketing research
What will be an ideal response?
Conducting an audience analysis is a vital step in the process of creating and delivering a successful presentation. Name the two ways you can gather information on your audience and include specific examples of each.
What will be an ideal response?
Jacob brings donuts in for his employees once a week, but he varies which day he brings them (sometimes on Monday and sometimes on Wednesday, etc.). The employees never know when they will be treated with donuts, so the element of surprise is motivating. Jacob is using which type of reinforcement schedule?
A. fixed-ratio B. variable-interval C. fixed-interval D. variable-ratio
Constructive abandonment of a trademark can occur through the trademark lapsing into genericism
a. True b. False Indicate whether the statement is true or false