According to most research, we are attracted to those who are attitudinally similar to us because they are able to provide us with ______.

A. a different point of view
B. reinforcement
C. complementary resources
D. absolute verification


B. reinforcement

Communication & Mass Media

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What do personal references do best in all speech introductions?

a. create separation between speaker and audience. b. enhance a speaker's charisma c. establish a bond between speaker and audience d. make a speaker appear more intelligent

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Earned media is considered an uncontrolled tactic. Explain what this means, and why it carries risk for the practitioner and organization.

What will be an ideal response?

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Statistics about audience characteristics such as age and cultural background are referred to as

. A. demographic information B. psychological information C. statistical analyses D. target audience

Communication & Mass Media

Streaming videos are a great way to distribute recordings of oral reports, symposiums, or panel presentations

Indicate whether the statement is true or false

Communication & Mass Media