According to Elisabeth Noelle-Neumann, ________ represents the legal, social, and social-psychological concerns of people.

A. ubiquity
B. dual climates of opinion
C. pluralistic ignorance
D. public


Answer: D

Communication & Mass Media

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Which of the following statements is true regarding television?

a. Television stories need to have a complex story line. b. If a TV series lasts for one entire season, producers make a large profit. c. Action within TV stories must be built up before commercial breaks d. All of the above are true.

Communication & Mass Media

______ is more aligned with conative outcomes since it focuses on providing a specific action that needs to be taken by the user online.

A. CPC B. CTR C. CPM D. CPP

Communication & Mass Media

Opinions are the verbal expressions of audience beliefs

Indicate whether the statement is true or false.

Communication & Mass Media

Choose different types of arguments, according to when they are most effective An argument from signs is __________.

A. an attempt at establishing future events from past history B. an attempt to persuade the audience by using a speaker's authority C. an attempt to draw a logical conclusion using if-then statements D. not useful in formal debate

Communication & Mass Media