According to Elisabeth Noelle-Neumann, ________ represents the legal, social, and social-psychological concerns of people.
A. ubiquity
B. dual climates of opinion
C. pluralistic ignorance
D. public
Answer: D
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Choose different types of arguments, according to when they are most effective An argument from signs is __________.
A. an attempt at establishing future events from past history B. an attempt to persuade the audience by using a speaker's authority C. an attempt to draw a logical conclusion using if-then statements D. not useful in formal debate
______ is more aligned with conative outcomes since it focuses on providing a specific action that needs to be taken by the user online.
A. CPC B. CTR C. CPM D. CPP
Which of the following statements is true regarding television?
a. Television stories need to have a complex story line. b. If a TV series lasts for one entire season, producers make a large profit. c. Action within TV stories must be built up before commercial breaks d. All of the above are true.
Opinions are the verbal expressions of audience beliefs
Indicate whether the statement is true or false.