Define surveys and describe the type of information that may be gathered in a survey.
What will be an ideal response?
A survey is defined as a method of collecting primary data based on communication with a representative sample of individuals. The type of information gathered in a survey varies considerably depending on its objectives. Typically, surveys attempt to describe what is happening, what people believe, what they are like or to learn the reasons for a particular marketing activity. More specifically, surveys gather information to assess consumer knowledge and awareness of products, brands, or issues and to measure consumer attitudes and feelings. Surveys can describe consumer characteristics including purchasing patterns, brand usage, and descriptive characteristics including demographics and lifestyle. Not all survey research is conducted with the ultimate consumer - some focus on wholesalers, retailers, or industrial buyers. Although most surveys are conducted to quantify certain factual information, some aspects of surveys may also be qualitative.
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The soaring (appreciating) value of the trade-weighted dollar in the early 1980's
a. was caused by relatively low interest rates in the United States. b. decreased the international competitiveness of American exporters. c. resulted in Americans importing fewer goods and services. d. increased the demand for American exports of goods and services.
Explain the concepts on the continuum of decision-making.
What will be an ideal response?
How do the practices of high-low pricing and everyday low pricing differ?
What will be an ideal response?
Contracts that have been fully performed by one side but not by the other are classified as ________ contracts
A) executory B) executed C) void D) voidable