Things you should not do to maintain the intangible value of the firm include:
A. File patents on patentable processes
B. Register copyrights and trademarks
C. Document all proprietary processes
D. Have personnel execute confidentiality agreements
E. None of the above
E. None of the above
You might also like to view...
A gross rating point equals ________
A) reach multiplied by frequency B) frequency multiplied by response C) frequency multiplied by impact D) impact multiplied by response E) reach multiplied by response
Accounts store the monetary information from the recording of transactions
Indicate whether the statement is true or false
The use of physical stimuli is not limited in ________
A) traditional telephone interviews B) CATI C) e-mail surveys D) mall-intercept interviews
In the context of changing environments, identify a true statement about environmental uncertainty.
a. It is most likely to be high when there is technological stability in the industry. b. It is most likely to be high when the industry is at an equilibrium state. c. It is most likely to be low when environmental complexity is at a low level. d. It is most likely to be low when environmental change is extensive.