Which of the following is not a criticism of the rational model?
a. The recognition that values and feelings also play an important role in decision making.
b. That habits, moral feelings, and values that have nothing to do with rationality may guide our behavior.
c. It states that individuals and groups behave logically when they make decisions.
d. The disregard of a holistic picture of human nature, which would include culture.
c. It states that individuals and groups behave logically when they make decisions.
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The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of:
A) ingredient branding B) flanker branding C) cooperative branding D) complementary branding
Armordo is a famous vacuum cleaner brand in Africa. Clara has heard of Armordo and she knows that the product is a success. She has started considering whether or not to buy the vacuum cleaner
What stage of the consumer-adoption process is Clara in? A) awareness B) adoption C) evaluation D) trial E) interest
Suppose we want to choose capacity for a plant that will produce a new drug. In particular, we want to choose the capacity that maximizes discounted expected profit over the next 10 years. We have the following information:
· Demand for the drug is expected to be normally distributed ˜ Normal (50,000, 12,000).· A unit of capacity costs $16 to build.· The number of units produced will equal the demand, up to capacity limits.· The revenue per unit is $3.70 and the cost per unit is $0.20 (variable cost).· The maintenance cost per unit of capacity is $0.40 (fixed cost).· The discount rate is 10%. Perform a simulation assuming the plant will be designed to meet the expected demand. Use RISKSIMTABLE with a range of possible values to help the firm decide what the plant capacity should be. What will be an ideal response?
______ is the company’s value after it receives a round of financing.
a. Post-money valuation b. Seed money valuation c. Pre-money valuation d. Startup valuation