To gain a more complete view of how people describe their organization’s values and their work experiences, a leader should _____.
A. interview employees about the culture
B. combine survey measures of climate and culture
C. ask employees how they feel about the climate
D. observe the climate and make adjustments accordingly
B. combine survey measures of climate and culture
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Use ___________ to establish a personal, human tone in letters and memos
a. active verbs b. personal subjects c. pronouns d. longer sentences
Which of the following is a disadvantage associated with advertising in magazines?
A. lack of prestige B. limited reach and frequency C. absence of consumer receptivity to ads D. creative inflexibility E. lack of permanence
Facility location decisions have a long-term impact on a supply chain's performance because
A) it is very expensive to shut down a facility or move it to a different location. B) it is not expensive to shut down a facility or move it to a different location. C) it is advisable to shut down a facility or move it to a different location. D) it is cost effective to shut down a facility or move it to a different location.
Research has shown that a local brand often evokes higher __________________ because they tend to be seen as helping the local community.
a. Quality b. Brand Image c. Brand identity d. Affinity