The need for phasing out becomes most obvious in the ________ stage.
A. sales decline
B. market maturity
C. market introduction
D. inventory decline
E. market growth
Answer: A
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Based on the hierarchy of effects model, cognitive-oriented advertisements are superior in developing brand awareness, brand knowledge, and brand preference
Indicate whether the statement is true or false
Income statements prepared under IFRS contain which of the following sections or categories, depending on the nature of a firm's earnings for the period?
a. income from continuing operations b. income, gains, and losses from discontinued operations c. separate disclosure of material income items d. all of the above e. none of the above
The product life-cycle concept from microeconomics and marketing provides useful insights into the relations among cash flows from operating, investing, and financing activities. During the _____, weakening profitability—from reduced sales or reduced profit margins on existing sales— signals the beginning of the phase, but ever-declining accounts receivable and inventories can produce
positive cash flow from operations. In addition, sales of unneeded property, plant, and equipment can result in positive cash flow from investing activities. Firms can use the excess cash flow to repay remaining debt or diversify into other areas of business. a. introduction phase b. growth phase c. mature phase d. late maturity phase e. decline phase
Mallory plans to ____ down for a quick nap before her guests arrive
A) lay B) lie