Answer the following statement(s) true (T) or false (F)
1. Each of the mass media industries has its own unique history.
2. Each of the mass media industries began as a technological innovation.
3. Marketing innovations are developed in the second stage in the life cycle of a medium, after a technological innovation has been accepted by the public.
4. At its peak stage, a medium commands the most attention from the public.
5. During the decline stage, one medium loses audience acceptance because another medium provides the messages needed by the audience in a better way.
1.true
2.true
3.false
4.true
5.true
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A small group of previously unacquainted individuals interact among themselves. Their conversation generally revolves around the common or related content of the stories told by the group members
Furthermore, the story or "fantasy" of one group member leads to a multitude of stories with a common thread. Which theory explains this phenomenon? a) Symbolic convergence theor b) Social exchange theory c) Systems theory d) Functional theory
Mary lists the essential steps in changing the oil of a car on a poster for her demonstration speech. This poster serves to aid Mary's speech by
a. adding persuasive impact to her message. b. adding to Mary's logos by showing her listeners that she is well prepared. c. enhancing listener comprehension and memory. d. defining in detail the points to be covered in the speech.
According to the text, the “People’s Choice Study”:
a. was an experiment on public attitudes toward media effects; it helped to establish the hypodermic needle model of mass communication. b. was an experiment on voter behavior; it helped to establish the hypodermic needle model of mass communication. c. was a survey on public attitudes toward media effects; it helped to establish the limited effects model of mass communication. d. was a survey on voter behavior; it helped to establish the limited effects of model of mass communication. e. was a survey on the aftermath of the “War of the Worlds” broadcast done at Princeton; it helped to establish the legacy of fear.
Using visualization and self-talk to improve your leadership abilities involves:
A. Focusing on things you do wrong B. Changing many behaviors at the same time C. Forming mental images of your successful be¬havior D. Avoiding practice of behaviors in actual sett¬ings E. None of the above