When motivations, messages and rules focus on the unique aspects of the relationship, intergroup communication takes place
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F___
Communication & Mass Media
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A _____ is a comparison between two things that uses the word like or as
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Communication & Mass Media
Sensitivity to the audience response during the speech can enable the speaker to make appropriate adjustments
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Communication & Mass Media
A news media audit analyzes the cost of a media campaign
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Communication & Mass Media
The primary purpose of lay testimony, the opinion of someone who experienced an event firsthand, is to stir the audience's emotions and can provide the most memorable moments of a speech
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Communication & Mass Media