Interaction and measurement are tools used to manage internal marketing communications.
Answer the following statement true (T) or false (F)
True
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Which of the following segmentation strategies involves using a highly refined marketing effort directed at an overlooked, small group of target customers?
A) a mass-market strategy B) an adjacent-segment strategy C) a multi-segment strategy D) a large-segment strategy E) a niche-segment strategy
Barkes, Inc., manufactures and sells two products: Product B0 and Product B5. Data concerning the expected production of each product and the expected total direct labor-hours (DLHs) required to produce that output appear below: Expected Production Direct Labor-Hours Per Unit Total Direct Labor-HoursProduct B0400 7.0 2,800 Product B5500 4.0 2,000 Total direct labor-hours 4,800 The direct labor rate is $22.10 per DLH. The direct materials cost per unit is $288.10 for Product B0 and $118.90 for Product B5.The company has an activity-based costing system with the following activity cost pools, activity measures, and expected activity:Activity Cost PoolsActivity MeasuresEstimated Overhead CostExpected Activity???Product B0Product
B5TotalLabor-relatedDLHs$136,944 2,8002,0004,800Production ordersorders 64,629 500400900Order sizeMHs 588,294 3,3003,0006,300 $789,867 The activity rate for the Production Orders activity cost pool under activity-based costing is closest to: A. $178.27 per order B. $196.10 per order C. $125.38 per order D. $71.81 per order
GRP is determined by multiplying ________ by ________
A) impact; impressions B) impact; reach C) engagement; frequency D) reach; frequency E) engagement; impact
The FASB and IASB are working jointly to develop a revised, coordinated set of financial reporting objectives. They envision that the
a. primary user groups are present and potential providers of resources, including equity investors and creditors. b. users want information useful for making resource allocation decisions. c. users want information useful for making decisions about protecting and enhancing their investments. d. proposed reporting objectives would also specify that firms should prepare financial reports from the perspective of the reporting entity (entity perspective). e. all of the above