Which of these statements regarding the industry life cycle is true?
A. Trends suggested by the market life cycle model are generally not reversible or repeatable.
B. It is important for company generic strategies, functional areas, value-creating activities, and overall objectives.
C. It points out the need to maintain a differentiation advantage and a low cost advantage.
D. Partial power of the market life cycle is its ability to serve as a short-run forecasting device.
Answer: B
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All of the following constitute the "4 Ps" of the marketing mix EXCEPT:
A. place. B. price. C. profitability. D. product. E. promotion.
Malcolm is a professional writer. He has already published many best-sellers. One of his friends expressed interest in knowing more about his writing process, so Malcolm showed his friend a few of his first drafts. The friend observed that the drafts were nothing like the final book, and the writing seemed amateurish compared to Malcolm's published work. When asked about it, Malcolm said that it was the normal way of things. In this scenario, which of the following is a likely reason for this??
A) ?Malcolm would have revised his work many times before he was satisfied with it. B) ?The publishing company would have changed Malcolm's books entirely before publishing them. C) ?The drafts were long and cohesive because Malcolm would have spent time making sure the first draft was perfect. D) ?Writers only create first drafts; other people produce all subsequent drafts.
Which column (i) and row (n) would you use from a present value or future value table for 8% interest compounded quarterly for 6 years?
A. (i) = 2%, (n) = 8 B. (i) = 2%, (n) = 24 C. (i) = 4%, (n) = 24 D. (i) = 8%, (n) = 6 E. (i) = 4%, (n) = 12
In Kettle Cafe's suit against Food Services, Inc, the court issues a judgment in Kettle's favor. The judgment can be appealed to an appropriate court of appeals by
a. either party. b. Kettle only. c. Food Service only. d. neither party.