McCann Chemicals is a multinational pharmaceutical company with headquarters in New York. The firm invites all the research scientists at McCann Chemicals, as well as clinicians and academicians to work on open-source projects funded by the firm
McCann Chemicals has a special web site that is used to create an open-ended group of prosumers, professionals, specialists, and employees, who can share information and help each other. In this example, McCann Chemicals is using which of the following methods?
A) reverse innovation
B) emphatic method
C) vertical integration
D) mass collaboration
E) horizontal integration
D
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Even if sales of a brand extension are high and meet targets, the revenue may be coming from consumers switching to the extension from existing parent-brand offerings — in effect ________ the parent brand
A) diluting B) cannibalizing C) reinforcing D) eroding E) revamping
Investors in bonds sometimes hold a _____ option, meaning they can force the issuing company to repay the bonds prior to maturity under specified contractual conditions
a. convertible b. call c. put d. serial e. short-term
The cultural dimension in which organizations encourage and reward members for excellence is ______.
A. humane orientation B. assertiveness C. power distance D. performance orientation
According to the text, what is the most important element of a business plan?
a. the ability to have a document b. the formalization of your plan c. the exploration, experimentation, and market research that went into creating it d. the company overview