The section of the presentation that established your credibility and prepares listeners for insights you have to share is called what?

A) The purpose
B) The scope
C) The introduction
D) The attention-getting device
E) The preview of the message


Answer: C
Explanation: C) A good introduction fires up the audience's interest in your topic, establishes your credibility, and prepares your listeners for the information and insights you have to share. That's a lot to accomplish in the first few minutes, so plan plenty of time to develop the words and visuals you'll use to get your presentation off to a great start.

Business

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Grove Corporation had sales of $3,000,000, cost of sales of $2,250,000, and average inventory of $500,000. What was Grove's inventory turnover ratio for the period?

A. 23 times B. 4.5 times C. 1.6 times D. 6 times

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Which of the following best defines the concept of shared value?

A) creating economic value in a way that also creates value for society B) creating economic value by means of maximizing profits C) creating economic value in a way that reduces prices D) creating economic value by increasing the quantity of products

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Why should public relations practitioners be aware of laws and legal principles?

What will be an ideal response?

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Profit sanctuaries are country markets or geographic regions where a company

A. derives substantial profits because of its protected market position or unassailable competitive advantage. B. creates substantial investment strategies because it is losing competitive advantage over competitors. C. can rank the competitive advantage opportunities in each industry. D. invests its dividends in expanding its foreign market presence. E. possesses good strategic fit with other businesses and identifies the value chain where this fit occurs.

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