When Apple introduced the iPod in October, 2001, it was the first-of-its-kind product that offered sizable storage capacity for songs and a portable device that was not seen before in the market
Which of the following is most likely to have been the marketing communications objective for the iPod at the time of its introduction?
A) developing brand awareness
B) building customer traffic
C) enhancing purchase actions
D) establishing product category
E) enhancing firm image
D
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What does a classic “two-score score” in a venture concept reality check consists of?
a. The percentage of target customers responding they are likely and very likely to buy the concept presented to them b. The percentage of target customers likely to continue buying the existing solutions c. The percentage of target customers responding they are not likely and very unlikely to buy the concept presented to them d. None of the above
Mars Services, Inc pays $700,000 to acquire 35% (200,000 shares) of voting stock of Grey Investments, Inc on January 5, 2017
Grey Investments, Inc declares and pays a cash dividend of $2.4 per share on June 14, 2017. Which of the following is the correct journal entry for the transaction on June 14, 2017? A) Long-term Investments-Grey Investments, Inc. 480,000 Cash 480,000 B) Cash 480,000 Dividend Revenue 480,000 C) Cash 480,000 Long-term Investments-Grey Investments, Inc. 480,000 D) Cash 480,000 Long-term Investments-Mars Services, Inc. 480,000
A contract for a sale of software generally involves a passage of title from the seller to the buyer.
Answer the following statement true (T) or false (F)
When a securities professional buys and sells excessive amounts of stock for a client's account to make extra-large commissions from the trades, she is:
a. kiting b. insider trading c. dealing d. scalping e. none of the other choices